Our Mission
Your Trusted Partner For Tooth Health
To help every child build the lifelong habit of brushing their teeth — confidently, consistently, and joyfully.
We exist to make oral-health prevention easy, supported, and accessible for all families, regardless of background or circumstance. By empowering schools, engaging homes, and activating communities, we aim to reduce childhood tooth decay across the UK and give every child the best start in life.
Our Promise
We promise to make oral-health education:
Simple enough for every child to understand
Supported through collaboration and trusted guidance
Engaging so children build habits they’re proud of
No child should lose their smile to something preventable.
Tooth decay is the most common preventable childhood disease — yet thousands of children across the UK experience pain, missed school days, and hospital visits every year.
This isn’t just a dental issue. It’s a wellbeing issue, an equality issue, and a future-shaping issue.
MyToothy exists because we believe every child deserves a healthy, confident smile — no matter their background.
The Reality Children Face
60,000+ children hospitalised each year
Tooth decay remains the leading cause of hospital admission for children aged 5–9.
1 in 4 five-year-olds affected before Year 1
Many children start school already experiencing dental pain or early-stage decay.
£40 million in annual NHS costs
Most of these treatments — including extractions — are entirely avoidable with simple, supported brushing habits.
Join Us in Making Brushing a Daily Habit
Together, we can change the nation’s brushing habits and protect the next generation from preventable decay.
