About Us
Who We Are
MyToothy is a UK-wide oral-health initiative dedicated to helping children build strong, lifelong brushing habits. We bring simple, evidence-based routines into schools, homes, and communities — making daily toothbrushing something children enjoy, understand, and stick to.
We believe every child deserves a healthy smile, and preventing decay should be easy, accessible, and supported.
Our Vision
A future where every child — regardless of background — enters school with the knowledge, confidence, and habits to maintain a healthy smile for life.
Our Promise
To make oral-health prevention accessible, fun, community-powered, and rooted in real science — so that healthier futures start with today’s simple routines.
Our Alignment & Credibility
MyToothy aligns with the UK’s leading oral-health frameworks and public-health priorities:
NHS England’s Supervised Toothbrushing Programme
Public Health England’s “Delivering Better Oral Health” guidance
UN Sustainable Development Goal 3: Good Health & Well-Being
We work closely with schools, councils, trusted brands, community groups, and health partners — turning national strategies into everyday action.
Founder
Founder of Purely Nutrition Ltd, I delivered national health-education and CSR programmes, namely PhunkyFoods a leading childhood obesity intervention. Tooth health is a natural progression in help to fight the growing tide of childrens poor heath and it is only through a shared and collaborative approach that we may tackle these inequalities.
Sorrell Fearnall
Founder
